MEETINGS FOR MSPs

Qualified meetings for MSPs.
You pay when they show up.

Most MSP marketing can't tell you what it produced last quarter. Every meeting we book comes with the signal that triggered it, what we sent, and why — written down, in a log you can read.

Book a 20-minute call →
$500 PER HELD MEETING · CAPPED AT 5 · NO-SHOWS REBOOKED OR NOT BILLED
DECISION LOGSAMPLE RUN
SIGNAL INMEETINGSCOUTSCRIBERELAYTRIAGE
SIGNAL
RESEARCH
DRAFT
GATE
REPLY
BOOKED
DEFENSE SUPPLIER · 120 SEATSNEW SIGNAL
09:02:11TRIAGEMeeting booked · Thu 09:30
09:05:48SCOUTSysadmin role posted · public source
09:08:22SCRIBEDraft composed · names the trigger
09:11:30RELAYGate cleared · message sent
$500
PER HELD MEETING
5
MEETING PILOT
$2,500
MAXIMUM
// 01THE PROBLEM

Referrals plateau around $3M. So you hired an agency — and now you get a monthly report instead of an answer.

Ask the retainer what it produced last quarter and you get impressions, clicks, and a lead list nobody worked. Not: which meeting came from which cause. That is why customer acquisition is the number-one growth problem for MSPs — and why only about a quarter of them believe their marketing produces measurable results.

71%

of MSPs name customer acquisition as their #1 growth challenge

26%

are confident their marketing produces measurable results

YOUR MARKETING SPENDUNATTRIBUTED
01Retainerbilled monthly
02Monthly reportimpressions · clicks
03Lead listdelivered, unworked
04Which of these produced a meeting?NO ANSWER
SPENDmonth 2
REPORTS RECEIVED47
MEETINGS TRACED TO A CAUSE0
// 02THE DECISION LAYER

Four layers. One shared memory. Every handoff written down.

You are not buying software to operate. This is the machine that runs behind the meetings — each layer handing state to the next, all conducted by Relay, and every decision between them on the record.

L1
INTELLIGENCE LAYER
Scout
Signal → account model

Watches externally observable triggers in your service area — public filings, breach notifications, job postings — researches the account, and keeps a model of who to reach and the reason it is now.

CMMC Level 2 deadline on a DoD supplier → 3 ranked contacts, each with the reason it's now
L2
COMMUNICATION LAYER
Scribe
Account model → outbound

Composes every message in your voice — grounded in what Scout found, not a template. Each one names the trigger, so the prospect can check it themselves.

A 4-line opener naming their filed CMMC date — in your voice, ready for review
L3
EXECUTION LAYER
Triage
Reply → routed decision

Classifies every reply in seconds — interested, objection, defer, wrong person — and routes it. Books the meeting, handles the objection, or escalates to you.

“Not now — revisit in Q3” → deferred, re-engagement auto-scheduled
L4
ORCHESTRATION LAYER
Relay
State → the decision log

The conductor. Holds the shared memory, sequences the other three, enforces the rules you set — and writes every decision to the log that ships with the meeting.

Meeting + full decision trail written to your CRM or PSA in ~1s
WHAT SCOUT WATCHESSOURCE
DoD contractors facing CMMC deadlinesSAM.gov public API
Breach disclosuresState AG breach databases · HHS OCR portal
Internal IT staff departuresJob postings for sysadmin / IT manager roles
M&A activityNews · state business filings

What we do not watch: cyber-insurance renewal dates and SOC 2 audit timing. Neither is externally observable, so we don't claim to see them. Anyone who tells you otherwise is guessing.

// 03THE DECISION LOG

They hand you a report.
We hand you the log.

Every meeting arrives with the record that produced it: this signal fired, here is where we saw it, this is what went out, this is why, this is what came back. Scrub it end to end. Export it. It is yours.

A report tells you what happened to the agency. A log tells you what happened to your pipeline — and lets you say “do more of that one, stop doing that one.”

DECISION LOG · SAMPLE RUNSCRUB TO INSPECT
09:14:02SCOUTSignal detected

CMMC L2 deadline (SAM.gov) → account flagged

09:14:02SIGNAL → MEETING · 22m09:36:49
Replayable

scrub any meeting end to end

Written to your CRM

or your PSA — never siloed here

Yours

the log ships with the meeting

WHERE WE ACTUALLY ARE

We don't have an MSP case study yet, and we're not going to invent one.

We could show you an anonymized composite with a 340% number on it. Everyone in your inbox does. Instead: the log above is the real format you would get, the terms below are the real price, and the first MSPs to run a pilot get the first named results. When there is one, it will have a name and a number on it — or it won't be on this page.

That is also why the pilot is priced per meeting held. Early means you shouldn't have to take our word for anything — so we only get paid when someone sits down with you.

// 04TRUST & CONTROL

It goes out under your name. So you hold the gate.

You have spent years building a reputation in a market where everyone knows everyone. Triagent runs inside hard constraints you set, and stops at the gates that matter. Nothing reaches a prospect without passing them — your current clients included.

SCRIBEGATESEND
Your CMMC Level 2 date
DRAFT FROM SCRIBE11 SENT · 1 HELD TODAY
01
Approval gate

Nothing goes out under your name until it clears the rule you set. Approve everything, approve by segment, or turn it off.

02
Hard constraints

Sending caps, domain warm-up, suppression lists, and your existing clients are enforced by Relay, not left to judgment.

03
Full reversibility

Every action is logged and can be paused, rolled back, or escalated to you in under 90 seconds.

04
Deliverability watch

Reputation, spam-rate and bounce signals are monitored continuously; the system throttles itself before your domain gets burned.

// 05THE PILOT

No retainer.
$500 a held meeting.

You pay $500 for each qualified meeting that is actually held, capped at five — so the pilot cannot cost more than $2,500. If someone doesn't show, we rebook them within 21 days or you are not billed for that meeting. We are taking two pilots this fall, because two is what we can run properly right now.

What counts as qualifiedTHE DEFINITION

Agreed with you before we send anything — so there is nothing to argue about after.

Held, or not billedA meeting counts when they show up. That's the whole test.
  • Inside the service area you give us
  • Company size and profile you told us you want
  • Someone who can actually buy — owner, president, or whoever signs for IT
  • A named, externally observable reason to talk now
  • On your calendar, and they showed up
The pilotPAID PILOT

The whole engagement, in four lines.

$500 per held meeting5 meetings · capped at $2,500 · no retainer
  • You pay only for meetings that actually happen
  • No-shows rebooked within 21 days, or you are not billed for them
  • Every meeting arrives with its decision log
  • No setup fee, no platform fee, no per-seat anything
  • Five meetings, then we both decide whether to keep going

Stop paying for reports.
Start paying for meetings.

Twenty minutes. You tell us your service area and who you sell to. We show you the signals we can actually see in it right now — live, on your own territory — and we tell you whether a pilot makes sense. No deck.

Book a 20-minute call →
$500 PER HELD MEETING · CAPPED AT $2,500 · TWO PILOTS THIS FALL